Revolutionizing Entertainment: AI-Driven Mugafi Partners with Avalanche to Tokenize Media Assets
Mugafi, a pioneering AI-driven entertainment intellectual property (IP) platform, has joined forces with Avalanche to tokenize films, anime, music, and other media assets, enabling developers to finance and distribute projects directly on-chain. This innovative partnership is set to disrupt the entertainment industry by providing a new paradigm for content creation, funding, and distribution.
The initiative will draw on Mugafi’s extensive catalog and upcoming films, leveraging the company’s AI systems, trained on thousands of scripts and story structures, to evaluate projects before bringing them on-chain for funding. This strategic partnership aims to fund over $10 million worth of entertainment IP, with a long-term goal of achieving annual IP funding throughput of over $1 billion.
Avalanche’s infrastructure will be utilized to finance, track, and distribute on-chain entertainment projects, demonstrating the network’s capability to support large-scale real-world asset issuance. The collaboration will also create new roles in AI, manufacturing, blockchain operations, and compliance, with Mugafi predicting over 1,500 opportunities for creators and studios across multiple regions, including India, North America, Japan, and Korea.
Mugafi’s Cube film. Source: Mugafi
Mugafi, launched in India in 2020, is backed by several prominent entertainment and venture investors, including Nexus VP, HashedEM, Netflix, Amazon, and Panorama Studios, among others. The company’s 2025 release, Kuberaa, grossed $35 million at the box office and was distributed through Amazon Prime Video, showcasing its potential for success in the entertainment industry.
Blockchain in Entertainment and Film: A Growing Trend
The push to bring entertainment IP on-chain has been gaining momentum among developers and platforms, with several projects exploring tokenization and Web3 rights management. In September, Animoca Brands partnered with Ibex Japan to launch a Web3 entertainment fund focused on bringing Japanese anime and manga IP to the chain, aiming to unlock value from Japan’s largely untapped IP catalog.
PIP Labs has emerged as a major player in the Web3 IP space with the development of Story Protocol, a Layer 1 blockchain for managing and programming on-chain intellectual property. Founded in 2022 by former Google DeepMind product manager Jason Zhao, the project enables developers to tokenize their work, record IP addresses on-chain, and set conditions for use, sharing, or customization.
IP was registered on Story between March and June 2025. Source: Story Foundation
In August 2024, PIP Labs raised $80 million in a Series B round led by a16z Crypto and Polychain Capital to power Story Protocol, further solidifying its position in the Web3 IP space. As the entertainment industry continues to evolve, the integration of blockchain technology and AI-driven platforms like Mugafi is poised to revolutionize the way content is created, funded, and distributed.
For more information, visit https://cointelegraph.com/news/ai-mugafi-entertainment-ip-pipeline-avalanche-tokenized
