Logan Paul to Auction Off Record-Breaking Pokémon Card Worth $5.3 Million
Logan Paul, a renowned social media influencer and WWE star, has agreed to sell one of the rarest Pokémon cards in existence, capitalizing on the current surge in demand for high-value collectibles. The Pikachu Illustrator card, which Paul purchased in 2021 for a record-breaking $5.3 million, is set to be auctioned off through Goldin Auctions, a leading auction house specializing in sports memorabilia and collectibles.
Key Details of the Auction
As part of the deal, Paul accepted a $2.5 million advance from Goldin Auctions founder and CEO Ken Goldin. The auction is scheduled to go live on January 12th, exclusively on the Goldin Auctions website. Goldin estimates that the card could fetch between $7 million and $12 million, potentially setting a new benchmark for Pokémon collectibles. This sale is featured in the Netflix series “King of Collectibles: The Goldin Touch,” which premiered on December 23rd.
Pokémon’s 30-Year Fans Drive Today’s Collector Boom
The timing of the sale coincides with changing demographics among collectors, as Pokémon celebrates its 30th anniversary in 2026. Many fans who grew up with the franchise now have the disposable income to compete for rare items. According to Goldin, this generation has different preferences than previous collectors, often favoring cultural icons over traditional fine art. Paul, a long-time collector, has repeatedly expressed his interest in rare Pokémon cards on social media and in public appearances.
Market Trends and Demand for High-Value Collectibles
Strong demand for high-value collectibles is pushing rare Pokémon and sports cards into the realm of alternative assets. Goldin noted that record sales in other market segments, including sports cards, were evidence of continued demand. For instance, a basketball card featuring Michael Jordan and Kobe Bryant sold for $12.5 million. The Pokémon market, in particular, is experiencing a surge in demand, with Paul stating, “The Pokémon market is hot. It’s hotter than ever.” As a result, collectors and investors are taking notice of the potential for high returns on rare and unique items.
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