T-Mobile strongly believes that creating the right guardrails and building a strong foundation with Adobe Workfront has helped them prepare for the innovation that is happening today, as well as the AI-powered future of tomorrow.
As her team ingests data, they are constantly studying it and verifying it – because if your data is stale, nothing else will be accurate.
T-Mobile is currently focused onunifying taxonomies across the enterprise. Yeremova says, “The team did a lot of work and [the creative taxonomies] are like an A plus now – but next up, we’re focused on unifying taxonomies in the whole marketing organization and then even looking upwards to the enterprise.”
The combination of a mature work management strategy and a focus on change management, governance, and clean data sets T-Mobile up nicely to supercharge Workfront with new features and generative AI capabilities. “If you’re not onboard with AI, you’ll be left behind,” Yeremova says. IBM is currently helping T-Mobile evaluate different use cases where they can leverage generative AI, like enabling sales reps to make recommendations more quickly to customers in its more than 6,000+ retail stores.
“We’re going to be much quicker at doing things and it’s exciting to envision that future where folks are happy doing more of the purposeful work and less of the manual busy work,” Yeremova said. “I watch how much administrative stuff that my team does, and I know that there’s a better way to do it. If we can have GenAI technologies like IBM® watsonx™ do some of those repetitive, mundane tasks for us, I bet we’ll incrementally gain that benefit of more meaningful work. My team is small but mighty and we are incredibly lucky to have partnership from our Adobe and IBM teams.”
