Crypto Market Sees Unprecedented Growth as Companies Invest in Digital Assets
The crypto market is experiencing a significant shift in its financial narrative, particularly with the current bull run in 2025. Despite the price correction that followed Bitcoin’s new all-time high, publicly traded companies are embracing digital assets, adding them to their balance sheets alongside traditional government bonds. This trend is not only limited to Bitcoin but is also being applied to top altcoins, signaling a new era in the crypto market.
Bitcoin Treasury Strategy Applied to Top Altcoins
The concept of a Bitcoin treasury strategy, initially introduced by President Donald Trump, involves adding Bitcoin to a company’s balance sheet as a strategic reserve asset. This approach has been adopted by 159 public companies, which have added Bitcoin to their treasuries, and a total of 277 companies from the crypto space. According to BitcoinTreasuries.net, approximately 3.6 million BTC tokens are now held in government bonds by various companies. This move is a testament to the growing acceptance of digital assets as a viable store of value and a hedge against traditional assets.
Companies from diverse sectors, including agriculture, consumer production, and textiles, are experimenting with digital asset treasuries, shifting their focus from traditional assets to a more strategic approach. Recent announcements include Nature Miracle’s $20 million investment in XRP, Upexi’s addition of 83,000 SOL tokens worth $16.5 million, and Kitobo’s plans to purchase $5.6 million in Bitcoin for its reserve. These investments demonstrate the increasing appeal of altcoins, particularly those in the top 10 by market capitalization, which are now being held by publicly listed companies worldwide.
Treasury Strategies of Wall Street: Ethereum, XRP, and Solana
Ethereum
Wall Street companies and public firms that have invested in Ethereum as part of their crypto treasury strategy are utilizing cash from their balance sheets to acquire ETH. Notable companies, such as Bitmine Immersion Technologies, led by Fundstrat’s Tom Lee, hold over $1 billion in ETH, equivalent to 300,000 ether tokens. Coinbase Global, the parent company of Coinbase Exchange, also holds approximately $440 million in ETH. These investments highlight the growing interest in Ethereum as a strategic asset.
XRP
The announcement by vertical farming company, Vivo Power, and Chinese mobility startup, Webus, regarding their plans to acquire XRP for their treasury assets, has made headlines. This move underscores the increasing demand for XRP and other altcoins as companies seek to diversify their portfolios and capitalize on the potential of digital assets.
Solana
Nasdaq-listed company, Defi Development Corp, has announced the acquisition of 141,383 SOL tokens in the last 10 days, with its treasury now holding 999,999 SOL. The company has also reported $5 million available for future altcoin purchases. This strategic approach to treasury management is driving demand for Solana and other altcoins, acting as a bullish catalyst for their prices in the long term.
Trump’s Crypto Report and What to Expect
The Crypto Task Force, led by President Trump, is set to publish its report on July 30, outlining recommendations for digital asset regulation and the feasibility of a strategic crypto reserve. The report is expected to impact Bitcoin, Ethereum, XRP, Solana, and Cardano, among other digital assets. A structured approach to regulation could drive the adoption of crypto, paving the way for profits in altcoins in the second half of 2025.
Ethereum’s Big Rally
Ethereum has made a remarkable comeback, surging over 50% in less than two weeks. This rally has caught crypto traders off guard, as many had written off ETH as “dead” in 2025. The demand for ETH is absorbing the newly issued ether, and the profit support for traders is evident in the current cycle. As public companies hold over $400 million in ether, the demand is expected to continue growing, making ETH an attractive investment opportunity.
Experts, such as Dom Harz, co-founder of Bob, and James Toledano, Chief Operating Officer at Unity Wallet, believe that the current developments in crypto, including the price performance of Bitcoin, Ethereum, and XRP, signal a robust and bullish market. The consolidation of Bitcoin around $110,000 to $120,000, driven by ETF flows, institutional accumulation, and cropping into a new decentralized house, is expected to continue, with macro signals still pointing to a bullish content.
