Steak ‘n Shake Sees Significant Growth in Bitcoin Treasury and Same-Store Sales
Steak ‘n Shake, a fast-food restaurant chain that accepts Bitcoin (BTC) payments, has announced a notable increase in its corporate Bitcoin treasury. The company’s BTC holdings have grown by $10 million in notional value, demonstrating the potential benefits of adopting cryptocurrency as a treasury asset. According to Steak ‘n Shake, all Bitcoin sales are directed into its strategic Bitcoin reserve, creating a flywheel effect that boosts same-store sales and, in turn, expands the company’s BTC stash.
Source: Steak ‘n Shake
In May 2025, Steak ‘n Shake began accepting BTC as a payment method at all its locations worldwide, marking a significant milestone in the company’s history. This move has been well-received by the Bitcoin community, with many customers sharing their receipts showing payments made in BTC. The company’s expansion into El Salvador, a country known for its pro-Bitcoin policies, further underscores its commitment to cryptocurrency adoption.
Bitcoin Adoption and Same-Store Sales Growth
Steak ‘n Shake’s decision to accept BTC payments has contributed to a notable increase in same-store sales. The company reported an 11% rise in quarter-over-quarter same-store sales in Q2 2025, which it attributes to its adoption of Bitcoin. This growth trend continued in Q3 2025, with same-store sales increasing by 15%, outpacing industry competitors such as McDonald’s, Domino’s, and Taco Bell.
According to data from ScrapeHero, Steak ‘n Shake’s locations inside the US peaked at 628 in 2018 but declined to 394 by 2026. The company’s decision to adopt Bitcoin followed the closure of 230 stores between 2018 and 2025. Bitcoin investor and financial accountant Rajat Soni believes that more companies should adopt BTC as a financial buffer, stating that it can serve as a “backstop” and extend a company’s financial endurance.
Expert Insights and Industry Implications
Soni’s comments highlight the potential benefits of adopting Bitcoin as a treasury asset, including increased financial resilience and improved long-term prospects. As more companies consider adopting cryptocurrency, Steak ‘n Shake’s experience serves as a notable example of the potential advantages of Bitcoin adoption. The company’s growth in same-store sales and Bitcoin treasury demonstrates the potential for cryptocurrency to drive business success and increase customer engagement.
For more information, read the original article on Cointelegraph.
